by Joanne Russell | Mar 30, 2015 | marketing, webdesign
What is whitespace? Whitespace is not the “white color” on your page. Whitespace is the negative space or the “blank areas” that you have on your web pages. This is the portion of the page that isn’t covered with text, graphics, or images. Whitespace is important on every type of web page. It helps the information flow smoothly with an uncluttered look.
The use of good whitespace brings the focus to what is there and gives a more elegant and luxurious feel. Simple is best and beautiful. You can deliver a strong message with less well chosen words and placement so that the reader’s eye is drawn to special elements on the page. White space makes your website easier to read and navigate while allowing the eyes and brain to rest. Otherwise, if they get overwhelmed, visitors will move to a competitor’s site. When used properly, whitespace is an asset. It makes the website feel structured but yet relaxed emphasizing the most important information.
If you are in the process of designing your website, don’t forget to incorporate white space into your design. If you already have a website, pull it up and look objectively at the amount of whitespace.
Is your website breathing and functioning to give you the clients that you want?
by Joanne Russell | Oct 13, 2014 | graphics, marketing
There is an old saying that a picture is worth a 1,000 words. Your profile picture on your blog, Facebook, Twitter, etc. is even more important than those 1,000 words. The picture sets the tone and helps set your likability factor. But how do you know how effective and what type of energy your photo is representing? Amazingly, there is even a site that will scan your profile photo and tell you what effect it is having on your friends or readers. If you want to see how you profile picture scores go to http://www.photofeeler.com/. What were your results?
If your current photo isn’t doing a good job for you, here are some great guidelines for a successful profile picture:
Do:
- Take a picture including head and shoulders is preferable; no full body photos
- Show your eyes in your photo to increase trust
- Squint slightly to appear confident
- Take a picture that demonstrates and shadows a strong jaw line
- Smile with teeth showing
- Use a well-exposed picture that isn’t too light, too dark, or has excessive color saturation
- Most importantly, let your personality shine through your smile
You have put hard work into your business so that you can exceed your dreams. Don’t let something as simple as a profile picture slow you down. If you photo is out of date or doesn’t meet the above criteria, take a new one and change your blog and social media to reflect your current attitude and appearance.
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